At age 20 I became a night-club promoter.

No, my parents were not happy about it.

At 28 I launched a festival in Croatia called Hideout.

Five years later, we sold it to Global Entertainment.

Around the same time, me and some partners took over a 56-hectare island in Croatia and turned it into a new kind of experiential resort.

This is where I experienced extreme learning for the first time. Like when Morpheus taught Neo kung fu in The Matrix.

In a few months, I’d skilled up in the built environment, sustainability, culture (internal and external), and crisis management. 

And, although it wasn’t on the agenda, I learned a bit about rats, sea urchins and how poisonous caterpillars can take out 50 contractors in one fell swoop.

I also learned how to put out fires. Yes, real ones. And metaphorical ones.

I lost (almost) everything. Money and mind.

Picked up the pieces and created something new. 

Not long after, I became a Dad. Extreme learning round two!

During the pandemic (when the bottom fell out of my industry), I trained as a transformational coach.

The idea wasn’t to be one, but to become a better leader. 

I started working with a few clients organically.

It clicked, so I stuck with it. 

In the years since, I’ve been helping founders, creators and operators bring ambitious experiences into existence.

More recently, I’ve been developing a new chapter of my work.

New experiences.

New adventures.

New ideas.

They’re nearly ready to share.

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