I’ve spent most of my adult life building environments that bring people together.

At twenty, I became a nightclub promoter. At twenty-eight, I launched Hideout Festival in Croatia. Five years later, we sold it to Global Entertainment.

Around the same time, my partners and I took over a 56-hectare island in Croatia and turned it into a new kind of experiential resort.

It was an exercise in speed, scale, and complexity. Building infrastructure from the ground up. Leading teams in uncertain conditions. Making decisions where the margin for error was thin.

I saw what ambition can unlock. I also saw what it demands.

That period reshaped how I think about growth, systems, and responsibility.

In the years since, I’ve continued building and advising across festivals, hospitality, and cultural projects.

I believe real-world experiences shape culture. They change how we relate to place, to each other, and to what matters.

Culture is the sum of our values and our behaviour. What we care about most, and how we act on it.

That belief sits at the centre of the work I choose.

Today, I work with experience creators and culture-led founders building real-world environments that carry influence and consequence.

As more of life is outsourced, my focus is on bringing more real-world experiences into existence.

Right now, that work lives inside Blume – the home for experience creators.