Role: Growth Strategy & Execution

Overview:

Resurface operates at the leading edge of behavioural health, aiming to revolutionise the industry through flow science. As the Growth Advisor, Dan has played a pivotal role in transforming Resurface from a successful side hustle to a fully-fledged business. The goal: enable millions to achieve optimal wellbeing and flourish.

Revolutionising Therapy:

Resurface’s mission is to enhance the efficacy of therapy with evidence-based interventions, rooted in the Resurface Method. From immersive flow-based surf therapy to a personalised client support system and practitioner academy, all offerings embody a holistic approach to healing and personal growth.

Strategic Gap Analysis:

Through in-depth consultations with Resurface’s founder, Dan identified the company’s current standing and future aspirations. His gap analysis illuminated strengths, weaknesses, and critical areas for immediate action, setting the stage for targeted growth.

Financial Modelling for Clarity:

Dan developed a comprehensive 7-year financial model, bringing clarity to the financial trajectory. His analysis included revenue forecasts, profit and loss, cash flow, valuation and pre-seed funding requirements, providing a clear roadmap to financial success.

Expansive Business Plan:

Dan, in collaboration with the founder, crafted a dynamic business plan. This involved exploring new growth opportunities, leading to the launch of a personalised client support system and a practitioner training academy. The plan evolved from focusing on surf retreats to creating a broader therapeutic ecosystem, a testament to allowing time and space for visions to unfold into robust and sustainable business models.

Brand and Marketing Strategy:

Dan developed a comprehensive brand strategy that now serves as the cornerstone of its operations, culture and marketing efforts. This multifaceted strategy encompasses the brand’s vision and mission, clearly defining its unique value proposition. It delves into creating detailed buyer personas, ensuring precise market positioning. Core to the strategy are the values and virtues that shape the company culture, resonating through every aspect of Resurface’s identity. Additionally, the strategy incorporates the founder’s peer-reviewed scientific research to gain a thorough understanding of the value proposition and its target audience.

Crafting Communication Assets:

Dan played a pivotal role in structuring and designing well received communication assets, including PDF decks for clients, practitioners, and investors. He also led the brand refresh and new website design and build, with integrated booking platform. His work encompassed deep communication strategy, copywriting, graphic design and art direction.

Leadership and Team Expansion:

Dan’s onboarded key roles, sales manager and social media manager, providing ongoing support and defining scopes and agreements. This not only strengthened the team but also enhanced Resurface’s market engagement and digital presence.

Laying the Groundwork for Growth:

Under Dan’s advisory, Resurface is now poised for rapid expansion into the US, South America, and Sri Lanka. The launch of the support system and practitioner academy are now additional revenue centres, enabling the business to scale sustainably into the future.

Conclusion:

Dan’s work with Resurface highlights his ability to lead and strategise in the experiential travel and behavioural health industry. By merging therapy with adventure travel, and through strategic marketing, he has laid the groundwork for substantial growth, marking a significant achievement in his advisory career.

Personal Reflections:

This journey with Resurface is a true embodiment of my core values: fostering personal development and enhancing our life experiences. Guiding Resurface’s transformation has been a journey of applying these values to create a meaningful impact in the behavioural health sector. It’s a clear example of how focusing on individual growth and wellbeing can lead to profound business success.

For those looking to infuse their ventures with innovative strategies and a focus on wellbeing, my journey with Resurface offers valuable insights. I invite you to connect and explore how we can apply these principles to your projects, ensuring not only business success but also a positive impact on people’s lives.