I’ve spent most of my adult life building things that bring people together.

At age 20 I became a night-club promoter. No, my parents were not happy about it.

At 28 I launched a festival in Croatia called Hideout.

Five years later, we sold it to Global Entertainment.

Around the same time, me and some partners took over a 56-hectare island in Croatia and turned it into a new kind of experiential resort.

This was my first real encounter with extreme learning. Like when Morpheus taught Neo kung fu in The Matrix.

I learned how to build quickly, improvise under pressure, and understand culture.
And, although it wasn’t on the agenda, I learned a bit about rats, sea urchins and how poisonous caterpillars can take out 50 contractors in one fell swoop.

I also learned how to put out fires. Yes, real ones. And metaphorical ones.

I lost (almost) everything. Money and mind.

So I did what founders do. I picked up the pieces and started again.

Not long after, I became a father. Extreme learning, round two.

In the years since, I’ve been building and supporting experience-led projects like Beat Hotel, Resurface and JONA, while raising two young boys and rethinking what success actually means.

What has this taught me?

Here’s the pattern I’ve seen again and again.

Founders evolve faster than the systems they build.
Vision moves quickly. Organisations don’t.

When that gap grows, things start to strain. Decision-making gets heavier. Teams improvise. Culture stretches. Energy leaks out in strange places.

Nothing is broken.
It’s simply what happens when growth outpaces integration.

This is why my work is now focused on coherence, capacity and culture. Not growth for its own sake, but growth the system can actually hold.

My idea of success:

Freedom – having autonomy over my time.

Family Happiness – bringing balance to the chaos and bliss.

To Matter – contributing to something I want to exist even when I don’t.

What I do now

These days I split my time between growing a small portfolio of experience-led businesses and working closely with founders whose evolution has outpaced their organisation.

I help founders see the patterns, clear the friction and bring the whole ecosystem back into flow so they can grow without pulling themselves or their teams apart.

Here’s how I can help:

• The Integration Sprint: A short diagnostic to surface what’s misaligned, where capacity is being exceeded, and what is needed next.
• The Integration Arc: A strategic partnership at founder, C-suite and system level. We create space for clear thinking, name what can’t be said elsewhere, and work inside the organisation to clarify roles, reduce friction, and build capacity for what’s evolving.
• Fieldwork for Founders: When integration requires stepping out of the business. Nature, movement and challenge used to shift state and restore strategic perspective in support of the Integration Arc.

If you’d like to discuss a project, fill in your details below to start the conversation.