Move from fear to flow, and build a life that feels simple and extraordinary.
I help experience creators and soulful leaders cut through overwhelm, find clarity, and get time and energy back.
Every two weeks, I share what I’m learning - reflections from the field: festivals, retreats, and leadership - all designed to help you move from A 👉🏼 vision.
Join me there — and start building from clarity, not chaos.

1:1 Coaching
Insights, creation and transformation. Helping you find balance and thrive on the road to personal and business growth.
Brand Consultancy
A deep look inside your business and brand to uncover its strengths and weaknesses. We'll set goals and create a road map to get you there.





Projects















How are the most successful ventures born?
By successful, I mean profitable and fun. For me, it’s a sweet spot at the intersection of personal need and unmet market demand.
Since 2002, I’ve had a million ideas, and carefully executed a handful. Club nights, overseas festivals, creative studios, island resorts and hotels. Wax:On, Hideout, Obonjan, Beat Hotel are among the best.
Some things I’ve learned:
- Foster a culture that enables flourishing.
- Tell everyone about your product or service.
- Hire people that will constructively challenge your ideas.
- Take active recovery seriously.
- Act in imperfect or even harsh conditions (the conditions will never be perfect, at least not for long anyway).
I’m here to help you see what matters most, achieve your goals, and enjoy the journey.
Join the newsletter, where I share the sharpest insights I’ve found – from coaching, books, podcasts, and conversations.
Take The Experience Creator Test
Answer 24 questions and discover your experience creator score.
This 2 minute self-assessment will help you identify strengths and areas for growth.





