Build a brand that moves people. And do more of what makes you come alive.
I help experience creators cut through the noise, find balance, and build brands that give time and energy back.
Every two weeks, I share the sharpest insights I’ve found. From coaching, books, podcasts, conversations, and the occasional divine nudge.
Join the newsletter. Start building from clarity, not chaos.

Join Blume
Coming Soon. A community for experience creators focussed on balanced growth and impact.
1:1 Coaching
Insights, clarity and accountability. Helping you find balance on the road to business growth and personal development.
Brand Consultancy
A deep look inside your business and brand to uncover its strengths and weaknesses. We'll set goals and create a road map to get you there.





Projects















How are the most successful ventures born?
By successful, I mean profitable and fun. For me, it’s a sweet spot at the intersection of personal need and unmet market demand.
Since 2002, I’ve had a million ideas, and carefully executed a handful. Club nights, overseas festivals, creative studios, island resorts and hotels. Wax:On, Hideout, Obonjan, Beat Hotel are among the best.
Some things I’ve learned:
- Foster a culture that enables flourishing.
- Tell everyone about your product or service.
- Hire people that will constructively challenge your ideas.
- Take active recovery seriously.
- Act in imperfect or even harsh conditions (the conditions will never be perfect, at least not for long anyway).
I’m here to help you see what matters most, achieve your goals, and enjoy the journey.
Join the newsletter, where I share the sharpest insights I’ve found – from coaching, books, podcasts, and conversations.
Take The Experience Creator Test
Answer 24 questions and discover your experience creator score.
This 2 minute self-assessment will help you identify strengths and areas for growth.
