Real-world experiences are becoming the advantage.
I work with experience creators building what can’t be digitised.
From first idea to established brand, helping them create the conditions for their best work to emerge.
Start with the Experience Creator Field Guide.

Experience Creators
An experience creator designs real-world environments that change people.
Festivals, retreats, cabins, cultural spaces. Work that expands attention, capability, and agency.
If this is your work, you’re in the right place.
In the Field
20+ years building real-world experiences across festivals, retreats, adventures, and an experiential island resort.
5+ years working closely with experience creators 1:1, building capacity, coherence, and sustainable growth.
What Comes Next
As more of life moves online, real-world experience becomes rarer. And rarer means more valuable.
Those building these environments are already shaping what comes next.





About Me
For more than twenty years, I’ve worked inside the experience economy across festivals, retreats, hospitality environments, and experiential island resorts.
I’ve seen ideas launch, scale, plateau, and unravel. That experience shaped how I read teams, systems, and stories as ambition grows and complexity sets in.
Today, I work closely with experience creators building environments that expand attention, capability, and agency.















Get The Experience Creator Field Guide
A practical guide for founders building real-world experiences that change people.
Drawn from two decades inside the experience economy.
Clear tools, tested frameworks, and patterns you can apply immediately.





